our story

The idea for Gumbitz was born out of my own frustration at my local rural preschool. Every day, the gumboots lined up outside looked the same and my son’s gumboots were constantly getting mixed up with everyone else’s.

That simple problem sparked a simple solution. With the endless patience and support of my husband, Tim, I was able to bring Gumbitz to life. We love having a product that helps kids instantly spot their own things in a sea of lookalikes, especially before they can confidently read their name.

What started as a way to save time, sanity, and a few tears at preschool has grown into something I could never have anticipated. Gumbitz now help families across New Zealand keep track of their kids’ gumboots, drink bottles, and lunch boxes and turn everyday items into something personal, practical, and fun.

Thank you so much for your support.

Alissa x